How many of your current properties are sitting vacant? Without a strong property marketing strategy, quality tenants won't find your properties online. About 50% of people look for properties online before anything else.
Here are four marketing strategies you can use to attract quality tenants to your rental listing. With these tips, you can fill vacancies and generate more revenue. Start marketing today!
1. Update the Rental Listing
A lackluster rental listing won't attract renters. Optimize your listing by researching your target tenants. Adjust the listing to appeal to their needs, interests, and priorities.
Compare your listing to others for Charlotte, NC rentals. Pay attention to what makes other listings appealing. For example, you may consider adding:
- Eye-catching images
- Video tours
- A detailed description
- Details about the neighborhood
- Mention of stores and venues nearby
Use search engine optimization (SEO) to help more people find your rental property online. Optimize the listing by adding a target keyword (like "rental properties in Charlotte") to the content.
Don't set your rent price too high. Otherwise, you could scare away quality tenants. Instead, consult a property management company.
An experienced property manager can help you use a competitive pricing strategy. If the rent is too low, you'll lose money. Competitive rates will maximize your revenue and ROI on a rental property.
2. Create Digital Ads
Instead of trying to find renters using outbound marketing strategies, attract quality tenants to you. Digital advertising platforms like Facebook and Google Ads can help you generate visibility and traffic. Paid ads generate visibility, traffic, and have a 200% ROI rate.
Use professional photos or videos of your listings to create your ads. Write a compelling call to action to encourage clicks. When someone clicks on the ad, they'll discover the rental listing!
3. Use Social Media
Show off stunning photos of your properties using social media marketing. Add links to your property listings in each post.
Ask your current tenants to share positive reviews about their living experiences online. Positive reviews can boost your credibility, encouraging more applicants. You can share these testimonials using social media.
4. Hire a Rental Property Company
Instead of developing your property marketing strategy alone, hire a rental property company. A property manager can provide tenants with better living experiences. Happy tenants are more likely to refer your rental property to other locals.
A full-service property management company can help you with:
- Tenant screening
- Rent collection
- Accounting and reporting
Their services can save you time and money. Retaining tenants can boost your ROI on a rental property.
Develop Your Property Marketing Strategy
Without a property marketing strategy, you'll lose the chance to find renters. Use these tips to find renters and boost your occupancy rate. With these tips, you can fill your vacant properties to generate more revenue.
PMI Amazing Spaces uses state-of-the-art technology and award-winning techniques to help clients maximize their earning potential. We can help you find renters while improving your ROI!
Rely on our 20 years of industry experience! Contact us today to request our marketing services.